Mapillary was founded after CEO Jan Erik Solem himself left Apple in 2013 after selling his facial recognition startup, Polar Rose, to the iPhone maker in 2010. Mapillary aims to solve one of the most expensive problems in mapping: keeping maps up to date with so-called “street level data” about street signs, addresses and other information that can be observed from the road.

Read The New York Times article by Stephen Nellis here.